Months before Kevin James sat alone in a sea of empty Super Bowl seats clutching a white bouquet, a marketing agency and Angel Studios were quietly building the internet a character it didn't know it needed.
That agency was Influenceable. The character was Matt Taylor, a fictional persona portrayed by James and seeded across TikTok and Instagram in the months leading up to Super Bowl LX. The goal was to blur the line between Kevin James the celebrity and Matt Taylor the romantic lead in Angel Studios' film Solo Mio, and to make the internet argue about which one was real.
