In an age when the ubiquity of mass production trumps the handmade at almost every turn, it says something that there are those who still stubbornly champion the artisanal approach. Exhibit A is Dior Gold House, the Parisian house’s new concept store in Bangkok’s tony Phloem Chit quarter. Located across the road from Bangkok’s glitzy Central Embassy Mall and the Park Hyatt, it is a dreamy interlude amid the city’s chaotic bustle.
After the critical artistic and commercial success of the first in a line of new concept stores that opened two years ago in Seoul – a fusion, says the house, of ‘lifestyle, design and fashion’ – the question on every Dior addict’s lips was just how and where the venerable French house would pull off its sophomore act.
