This week, thousands of the world’s biggest names in business, economics, and politics have descended upon Davos, a small town in the Swiss Alps. But this isn’t any regular old ski trip: They’re gathering for a World Economic Forum conference, an invite-only, annual retreat for the most influential people in the world.
It’s exclusive not only because it’s confined to WEF members, but also because it comes with a hefty price tag. While there are a variety of access and membership tiers, some companies shell out $1 million for major sponsorships. For example, Microsoft and McKinsey are among the U.S. companies spending up to $1 million each just to sponsor a Davos venue that will serve as the base for U.S. government officials, ahead of President Donald Trump’s visit.
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