We recently visited Cooler Master's headquarters in Neihu, Taipei, as the team prepared to send piles of hardware to Las Vegas for CES 2024. The company discussed the latest trends in the PC market, including a broad industry move to support motherboards that have all of the connections on the rear and the rise of more powerful passive power supplies. The company had all of its latest products, and more, on display at its headquarters.
It is easy to know when you have arrived at the Cooler Master HQ — pulling up at the curbside in a taxi, you immediately see the substantial office block, which has been built to look like a colossal passive CPU cooler. Though we arrived and left in the daytime, we were informed that the building is lit up with RGB at sundown.
