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The Independent UK
The Independent UK
Amelia Neath

Inside Barcelona’s new tourism strategy that ‘selects’ its visitors and uses a Netflix-style algorithm

La Sagrada Família is the most visited building in Barcelona, with almost five million people coming to see it a year - (Getty Images)

A new project tackling overtourism in Barcelona is using “Netflix-style” technology to attract certain types of travellers and remedy the strained relationship between residents and visitors.

At one point, plastic water guns became an emblem of disdain among Barcelona residents who were fed up with their city being devoured by hordes of tourists. The water guns were aimed at unsuspecting tourists in Barcelona’s busiest areas during overtourism protests over the past few years.

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