Abercrombie & Fitch was not a traditional workplace - it hired 'models' instead of shop assistants, and topless men posed with customers outside.
When the American chain opened a flagship store in Savile Row London, it pumped out club bangers, while men in three-piece suits protested the 'low-brow' site alongside high-profile tailors.
A&F was seen as achingly cool - with singers such as Taylor Swift and actors Channing Tatum and Jennifer Lawrence posing for its ad campaigns.
