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The Guardian - AU

Business

Mostafa Rachwani

Innuendo, chicken theft and a ‘high-pitched screech’: the most complained about Australian ads in 2024

Ad Standards KFC

Ad still of man shirtless next to shocked looking woman — This KFC TV ad, the most complained about of the year, shows a woman exiting the bedroom of a younger man, much to the surprise of her daughter. Concerns: Depiction of sexual themes.  Decision: No breach Photograph: Supplied by Ad Standards

Three fried chicken ads – and a promotion for a super fund that used a “distressing” scream – have made the list of most complained about commercials for 2024.

A commercial for superannuation provider Rest featuring a disfigured cake and a man letting out a high-pitched scream attracted 45 complaints – the third-highest number for the year – partly due to “distressing sounds”, the watchdog Ad Standards revealed on Friday.

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