Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Lionel Lim

Ingka Group CEO Jesper Brodin says there's no 'middle way' on China—and you can't suddenly de-risk 'if you invest like we do'

(Credit: Jason Alden—Bloomberg via Getty Images)

De-risking is the hot new phrase from Western governments when it comes to managing their economic ties with China. Over the past few decades, foreign companies looked to China as their next big market, pouring resources into the country, often at the encouragement of their governments. But the pandemic, along with increasingly tense relations between Beijing and Western countries have caused a change in policy—first "decoupling" and "China plus one," and now de-risking.

The speed at which attitudes changed is unnerving some CEOs, like Ingka Group's Jesper Brodin, who has invested heavily in China both as a consumer market and as a production hub.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.