The best billboard ads can involve witty world play, traffic-stopping visuals and innovative interactive concepts. Lego has just shown that a brand can sometimes make just as much impact by simply showing a product– not an image of it but the actual physical product.
The building brick brand transformed Shanghai metro stations into exhibition spaces to present the new Technic Koenigsegg Sadair’s Spear – all 4,104 pieces of it. The installations are a tribute to masterful supercar engineering that will delight car fans and Lego fans alike.
