A little bit of brand warfare is pretty common nowadays. It can be a great way to build some playful competition and prove that your brand has a sense of humour (as long as you don't overdo it – I'm looking at you Burger King). Thanks to a handy X post from BlueTickSocial's Yasmine Khosrowshahi, we've rediscovered some of the best brand wars from across advertising history – some more subtle than others.
Advertising off of brand beef is a careful art form – go too hard and you'll look like a bad sport, don't commit to the bit and your opponent has already won. Below we'll revisit some of the most iconic brands who waged war on their competitors and discover what makes a successfully shady ad.
