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AAP
AAP

Informa Markets Partners with Hong Kong Tourism Board to Launch "The Festival of Connoisseurs" in Hong Kong

Hong Kong Informa Markets INFORMA Luxury Asia Estate Marina Passage Vault Zenith

This three-year partnership will create a significant new luxury lifestyle platform in Asia, bringing an unprecedented "City-as-Your-Showroom" experience to Hong Kong's most iconic destinations

HONG KONG, May 28, 2026 /PRNewswire/ -- Informa Markets, a leading B2B events organiser, announced the signing of a Memorandum of Understanding (MOU) with the Hong Kong Tourism Board (HKTB) on May 27, 2026, to support the launch The Festival of Connoisseurs (the "Festival") in Hong Kong. The Festival of Connoisseurs, which will hold its first edition in November 2026 before expanding into a full-scale festival in 2027, will transform Hong Kong into a living, breathing luxury universe. By signing the MOU, HKTB becomes the first strategic partner for this new initiative.

The Hong Kong Tourism Board and Informa Markets held a signing ceremony in Hong Kong today. The ceremony was witnessed by Dr. Peter Lam, HKTB Chairman (back left), and Mr. Stephen Carter, Group CEO, Informa Plc (back right). Mr. Anthony Lau, HKTB Executive Director (front left), and Ms. Margaret Ma Connolly, President & CEO of Informa Markets Asia (front right), signed the Memorandum of Understanding on behalf. HKTB’s partners and travel trade representatives also attended the ceremony in support of the partnership.

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