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The Guardian - UK
The Guardian - UK
Politics
Denis Campbell Health policy editor

Influencers to urge young people not to vape as part of UK government campaign

United Kingdom Vaping Ashley Dalton Instagram
Display of colourful sweets and vapes, next to each other
The tobacco and vapes bill will limit the flavours and packaging that can be used, as well as displays deliberately designed to appeal to children. Photograph: Jacob King/PA

Influencers will urge young people not to start vaping as part of a government-funded campaign that will use YouTube and Instagram to highlight health risks.

Big Manny, who has 1.6m followers on Instagram, and Bodalia, a doctor and DJ, are joining forces in the first official initiative to try to dissuade under-18s from using e-cigarettes.

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