French influencers are set to play a key role in the 2027 presidential campaign. More than half of under-25s cite social media and video platforms as their main source of information, according to a survey published in January 2026 by French media regulator Arcom.
Politicians want to meet them, the media want to hire them – content creators, seen as a key to reaching their young followers, are readying to be players in the 2027 presidential campaign.
