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Fortune
Fortune
Ellie Austin, Nina Ajemian

Influencers love AG1's green powder. Now CEO Kat Cole wants to build a mega-business

Kat Cole, CEO of AG1. (Credit: Courtesy of AG1)

Good morning! President of Mexico Claudia Sheinbaum and former finance minister of Canada Chrystia Freeland talk Trump's tariffs, RFK Jr. is no longer pro-choice, and Fortune’s Ellie Austin dives into the world of podcast-favorite supplement AG1.

- Green machine. In the new issue of Fortune I wrote about AG1, the moss green, celebrity-loved supplement powder that promises to improve focus, reduce stress, boost digestion, support heart health and more. The story explains how the company, which claims to be “science-backed,” became a juggernaut in the wellness space, thanks to factors including chic branding, a starry troop of investors, and myriad celebrity endorsements from the likes of Allyson Felix, Cindy Crawford and Hoda Kotb. AG1 is projected to reach $600 million in revenue this fiscal year and, the company says, is profitable.  

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