Twenty-three years since its implosion and bankruptcy, social media influencers have resurrected the defunct energy company Enron—or at least its branding.
The energy company, defined by its angled “E” logo, was first exposed by Fortune’s Bethany McLean for its opaque accounting practices. The Enron scandal was later determined to be “one of the largest corporate frauds in history,” according to whistleblower Sherron Watkins, who recounted warning Enron’s former CEO Jeffrey Skilling of suspicious accounting activity in her May 2024 commentary article published by Fortune. In the end, the company’s collapse destroyed billions of dollars of shareholder value and employee 401(k)s and landed its former CEO and chief financial officer in prison.
