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The Independent UK
The Independent UK
Olivia Hebert

Influencer Matilda Djerf speaks out after being accused of ‘psychological terror’ at clothing company

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Djerf, 27, a Forbes 30 under 30 honouree, is alleged to have regularly yelled at her employees, forced one to scrub her personal toilet, and made fatphobic comments.

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