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Euronews
Euronews
Amandine Hess

Influencer marketing in fast-fashion and food sectors come under European scrutiny

European Union Temu Shein BEUC

You might have spotted some of these practices on Instagram or Tiktok.

Influencers unpacking and trying on clothing from platforms such as Shein or Temu to showcase how much can be purchased with little money, others showing cheap imitations of clothing or accessories from fast-fashion brands.

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