Premier Foods boss Alex Whitehouse said today a cup of Super Noodles will cost less than a pound again, as a slowdown in food inflation allows the company behind some of Britain’s best-known food brands to start cutting prices.
The cost of many of Premier Foods’ products, from Bisto Gravy and Oxo stock cubes to Mr Kipling cakes and Ambrosia custard, soared in the past year as food inflation surged to nearly 20%. But today, the firm said that falling inflation meant it could start reducing again. That starts with Batchelors Super Noodles and Mr Kipling Slices.
