Another week, another brand refresh for a carmaker. This time it's the turn of Infiniti, the luxury car brand from Japan's Nissan. The rebrand includes Infiniti's fourth logo in its 30-year history, although you might not have noticed.
We've seen plenty of subtle updates to the best car logos recently, most of them involving flattening and simplifying an existing design. The new Infiniti logo takes the art of the subtle rebrand to a new level. But while it might look similar, the brand does sound and smell different, somewhat to the dismay of dealerships, it seems.
