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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Infillion Launches IDVx Interactive Video-Ad Capabilities

IDVx.

Media platform Infillion said it launched IDVx, a new technology for creating a variety of interactive ad formats for connected TV, desktop and mobile video.

Infillion said the IDVx ads are scalable and measurable and provide high-performance creative that can be sold efficiently on a programmatic basis.

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