IndyCar saw a jump across the board during a 2023 season that featured a Total Audience Delivery (TAD) of 1.32 million viewers across NBC, USA Network, Peacock and NBC Sports digital platforms – a 2% increase from 2022’s then-record of 1.30 million. The recent campaign was the most watched since 2011, which was 1.39 million viewers during the era of shared broadcast between NBC Sports and ABC.
The 107th Running of the Indianapolis 500 led the way with a TAD of 4.93 million viewers across NBC and Peacock. Additionally, the race enjoyed a 13 share (percentage of homes watching television at the time of the race), its best since hitting the same number in 2008.
