Leaders from Adobe, Wayfair, Wipro, Freshworks and Medtronic, who gathered for a lunch discussion at Fortune‘s Brainstorm Tech conference on Tuesday, said their companies were finding many useful ways to implement generative AI in their organizations. But many added that the cost and reliability of GenAI tools remained key challenges and discussed how they were addressing those issues. In addition, several pointed out that choosing the right tools for the right use cases was essential.
For example, Fiona Tan, chief technology officer of online retailer Wayfair, said that the company is currently working with a second generation of AI-driven “copilots” to help support customer service and sales employees, as well as offering image-generation capabilities for customers to envision room designs.
