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PC Gamer
PC Gamer
Harvey Randall

Indie games site Itch.io temporarily taken down by Funko, due to 'AI-powered' brand protection company that 'created some bogus phishing report'

A horde of automaton bots from Helldivers 2 marchers mercilessly on.

Itch.io, a website used to host a heap of games—primarily self-published indie projects—was taken down briefly this morning (or over the weekend, depending on time zones) thanks to, uh, Funko of Funko Pop infamy. I'm about as confused as you, and the site's creator Leafo, are.

As posted to both Bluesky and X, the site was "taken down by Funko of 'Funko Pop' because they use some trash 'AI Powered' Brand Protection Software called Brand Shield that created some bogus Phishing report to our registrar, iwantmyname, who ignored our response and just disabled the domain."

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