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PC Gamer
PC Gamer
Andy Chalk

Indie distribution platform Itch.io now requires asset creators to disclose the use of generative AI in their work

Itch.io assets page tagged with "no AI".

Indie-focused digital storefront Itch.io has announced a new policy requiring asset creators on the platform to disclose whether their work makes use of generative AI, and to specify what sort of content is AI-generated when it's present.

"We are now requiring asset page creators to tag their use of generative AI in their work," Itch.io wrote on Bluesky. "This tagging tool is available for all pages, but it is a required field for asset creator pages to ensure that buyers are aware of the origins of the material they are obtaining."

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