Indie devs' weirdly promising Bubsy 4D wouldn't exist if the clouds hadn't parted and blessed the Atari CEO with a revelation: "I was like, 'Is this a nationally known IP?'"

Bubsy wears his new white shirt and red tie outfit in Bubsy 4D within a spaceship.

The bobcat Bubsy is alive after decades of hibernating in some vat of nuclear waste, I bet, with the upcoming Bubsy 4D from Atari and Fabraz – the indie studio behind perfect platformer Demon Turf – which looks delightful as long as I'm ignoring my fight or flight response. Atari CEO Wade Rosen seems to have shared a similar slow burn with Bubsy, speaking to GamesRadar+ at Gamescom 2025 to tell us more about how the unexpected sequel to 1996's unpopular Bubsy 3D came to be.

"We had some early signs that there was, like, kind of this ground swell for Bubsy," recalls Rosen. "We bought back the IP – we bought that back with 100 other games, but, for two minutes on Good Morning America, the day after we bought it, they just talked about Bubsy.