India’s growing fixation with high-protein diets is rapidly reshaping grocery baskets, with consumers increasingly ordering everything from whey powders and Greek yogurt to protein chips, shakes and fortified breakfast products through quick commerce platforms.
Instamart, the quick commerce arm of Swiggy, said protein-related orders on its platform have jumped 150% over the last two years, pointing to a wider shift in eating habits as more Indians move towards health-focused and protein-heavy consumption.
