Indians consume 20 GB a month as against the global average data consumption of 12 GB, indicating the country was an avid data consuming market, said Nivruti Rai, MD, and CEO, Invest India, the National Investment Promotion and Facilitation Agency of India set up as a non-profit venture under the aegis of the Department of Industrial Policy & Promotion, Ministry of Commerce and Industry.
Something that helped the country is the low data tariff thanks to its policies on competitive environment. For instance, the per GB data costs 13 cents in India, when globally it costs $3.5 on an average, while some geographies pay $5 to $10 per GB, she said.
According to Ms. Rai, the country’s media and entertainment sector is currently pegged at $26 billion and television, digital, and print media accounted for 80% of the total chunk.
