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WEKU
Omkar Khandekar

Indian judge says billion-dollar ayurvedic company has taken the public 'for a ride'

Yoga guru Baba Ramdev, the brand ambassador for the billion dollar company Patanjali Ayurved, addresses the media during a launch of "premium products" in New Delhi. (Rahul Singh/ANI via Reuters Connect)

MUMBAI – Imagine if there were a magic pill to ward off COVID-19. Or if you could cure diabetes with vegetable juices and herbal pills instead of controlling it with insulin medication. Or if yoga and breathing exercises were all you need to do to get rid of asthma.

These are all claims made by Patanjali Ayurved, one of India's biggest manufacturers of traditional ayurvedic products – reflecting the beliefs of a 3,000-year-old tradition of Hindu healing practices. The word "ayurveda" comes from the Sanskrit terms "ayur" (life) and "veda" (science or knowledge.) Its practitioners use herbs, animal extracts and minerals, processed according to centuries-old texts.

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