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The Economic Times

India smartphone prices jump 16% in first half of 2026; market seen shrinking double digits

OnePlus India Memory Counterpoint Research

Average smartphone selling prices in India climbed 16% year-over-year in the first half of 2026, driven by a sharp rise in memory component costs and a depreciating rupee, according to market research firm Counterpoint Research.

The surge pushed the country's average smartphone selling price to a record USD 318 in the second quarter of 2026. The broader smartphone market is now projected to contract by double digits, though Chinese brand OnePlus remains a notable exception due to more modest price adjustments.

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