The inaugural edition of the Women’s Premier League, India's top-flight domestic 20-over cricket tournament, got off to a rousing start last week. Many see the new league as a game-changer for women’s cricket in a country that is mad about the game.
There were five franchises in the auction for the inaugural women's tournament, and they sold for a total of €534 million. The first five seasons of TV and digital rights were bought by Viacom 18 for €108 million.
