Despite being one of the biggest motorcycle manufacturers in India, Hero MotoCorp has focused predominantly on the budget and utility segments. Indeed, while these bikes represent the majority of the motorbike market in India, it can't be denied that a rapidly growing premium segment could prove to be a missed opportunity for a company like Hero.
Indeed, Hero MotoCorp is making moves to develop a stronger presence in the premium segment. Niranjan Gupta, the company's CEO, recently stated in an article by AutoCar India, that the premium motorcycle market is growing at "double the pace of the mainstream bike market." As such, Hero is determined to release a wide selection of premium models with better performance and improved technology. We're already seeing the start of it with the recently launched Karizma XMR, as well as of course, the brand's partnership with Harley-Davidson in the form of the X440.
