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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

India’s ‘Brown Beauty’ Make-up Influencers Go Global

In this photo taken on March 16, 2023, social media beauty and lifestyle influencer Debasree Banerjee does her make-up while going live on her YouTube channel in Mumbai. (AFP)

Under the glow of a ring light in the spare bedroom of a Mumbai high-rise apartment, Indian make-up maven Debasree Banerjee has found fans across the world with a simple philosophy: brown is beautiful.

Banerjee's audience includes women from as far afield as the Middle East and United States who also have a deeper complexion but have historically been overlooked by the cosmetics industry.

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