India’s Mother’s Day celebrations translated into a sharp spike in food delivery and dining-out spending, with Swiggy reporting a 26.24% year-on-year rise in food delivery orders and a surge in premium restaurant bookings as consumers splurged on cakes and family dinners.
The company said cake deliveries emerged as the biggest driver of demand on May 10, with Swiggy dispatching an average of 13,039 cakes every hour across the country. Demand peaked between 7 pm and 8 pm, when nearly 30,000 cake orders were placed, including 636 orders in a single minute at 7:49 pm.
