New Delhi, India has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of Swiss food and confectionery major Nestle, driven by strong consumer penetration, product innovation and aggressive marketing investments, according to the company.
India, which had been the second-largest market for the brand over the last 2-3 years, has now become its biggest market globally, underscoring India's growing importance for the iconic chocolate wafer brand sold in over 85 countries.
