Cannes Lions 2022 |
That the last two years have changed everything is a truism. As the world gets ready for the 2022 Cannes Lions International Festival of Creativity, questions are being asked about how it has impacted advertising. “The pandemic coincided with what is being heralded as the Third Internet Revolution. It has become a catalyst for a surge of new concepts to join the mainstream,” says P.G. Aditiya, the co-founder and CCO of Talented, and a Lion hopeful from India. “The Web3 economy has swept in game-changing ideas like crypto and NFTs, and this is impacting how we work today. Gautam [Reghunath, co-founder of Talented] calls this a ‘renaissance period for artists’. The sheer volume and variety of art being created now is huge, and as commercial artists, we’re always looking to higher art forms for inspiration.”
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