Indian businesses have been expanding to overseas markets, while the lure of the country’s thriving market space is pulling in global businesses. The way this cross-border trade is done has evolved, with payments becoming closely tied to aspects including customer experience, localisation, regulatory compliance, market access, and more. Besides, artificial intelligence is also altering how consumers interact with businesses.
This shift is shaping the India strategy for Adyen, the global financial technology platform. The company, operating in India for the last seven years, sees the country as a major, vibrant market as well as a bridge between businesses with overseas ambitions.
