The Independent is in talks to take control of BuzzFeed and HuffPost in the UK and Ireland, as part of a “strategic partnership” that aims to boost the fortunes of two strikingly different players in the UK media landscape.
BuzzFeed UK was once looked upon with envy by legacy publishers who coveted its reach with younger audiences, but its star has faded after huge losses at its parent company. Free online news publishers are facing a torrid financial time as social networks such as Facebook are no longer sending as many readers, while advertisers are cutting spending.
