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The Independent UK
The Independent UK
National
Colleen Barry

Independent brand Simon Cracker denounces luxury fashion system with upcycled parodies

Italy Fashion F/W Simon Cracker - (Copyright 2025 The Associated Press. All rights reserved)

The independent Italian fashion brand Simon Cracker denounced the luxury fashion system with an upcycled collection previewed during Milan Fashion Week on Sunday that riffed on what they see as bygone days of quality and creativity.

The co-ed looks created from recovered and deadstock garments, materials and accessories included a tongue-in-cheek swipe at Hermes’ highly prized Birken bag, with the designers drawing the tell-tale hardware on leather bags or screen-printing images of the coveted bag on sweaters.

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