The inclusion of Offaly, Westmeath, and Cavan in tourism marketing for Ireland’s Ancient East “stretched credibility” according to a review by Fáilte Ireland.
The review concluded that the geography for Ireland’s Ancient East was too large, especially by including what were traditionally considered midland counties.
The three counties – Offaly, Westmeath, and Cavan – have instead been added to the brand of Ireland’s Hidden Heartlands, which Fáilte Ireland believes will be a better fit.
