As New Zealand joins the ranks of countries banning 'forever chemicals', and the European Chemicals Agency considers similar EU-wide restrictions, Tropic Skincare is leading the charge in questioning their continued use in beauty products, which remain legal in the UK, despite proposals for an EU ban and US legislative efforts.
The brand advocates for skincare that mirrors the quality and care we give our diets. "Just as fresh, balanced meals are vital for our bodies, our skin deserves nothing less," says Susie Ma, CEO of Tropic, who goes on to emphasise, "True beauty doesn't sacrifice health or the planet. Our commitment to excluding forever chemicals underlines our dedication to natural ingredients, despite the extra effort required for their stabilisation." The brand commends New Zealand's stance and urges a global revaluation of chemical use in cosmetics.
