It's a question more and more of us are asking ourselves. At a time when the best social platforms offer instant reach, built-in audiences and zero set-up costs, what's the point of having a 'proper' portfolio website?
The more you look into it, though, the more complicated the answer gets. Social media does offer things a website can't, but it also comes with serious drawbacks that many designers underestimate. Throw in, you know, the most competitive job market in recent memory and the picture starts to get even more confusing.
