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The Economic Times
The Economic Times
Comment
Kanika Gahlaut

In the age of parasocial fame, nepo kids are the new comfort TV

When an Indian tycoon recently asked the press to leave his family alone, the request seemed reasonable. Yet, almost simultaneously, his wife was being named on influential global lists, and his daughter was arriving at the Met Gala in an India-first look. In an age of spectacle, can a public platform possibly remain private?

This year's most compulsively-consumed love story arrived just in time for Valentine's Day, when David and Victoria Beckham were photographed hand in hand, even as their eldest son Brooklyn aired grievances through tabloids about the couple's controlling behaviour and prioritising 'Brand Beckham' over his marriage.

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