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The Hindu
The Hindu
National
Bishwanath Ghosh

In Kumartuli, Durga idol-makers, online influencers get busy ahead of Puja season

As Kumartuli gears up to deliver Durga idols to hundreds of pandals across Kolkata, social media influencers are also on the upswing in the potters’ colony

Amid the bustle that Kumartuli is at the moment, Kaushik Ghosh is a picture of calm in this riverside settlement of idol-makers in north Kolkata where artisans are hurrying to meet deadlines and social media-users are crowding their workshops to pose for cameras.

Mr. Ghosh makes only fibre-glass Durga idols that are sent abroad and he has already shipped his creations. This year, he has made 37 sets of idols — the highest he has ever made — and they are all only their way to different parts of the world: China, Japan, Nigeria, South Africa, United Kingdom, Dubai.

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