Taylor Swift’s latest studio album, The Life of a Showgirl, has just enjoyed a second week on top of the Billboard charts, after smashing all-time sales records on its debut.
In the United States alone, it sold more than four million album-equivalent units in its first week, a metric that combines physical sales, downloads and streams into one figure.
Swift once again topping charts with her latest album probably comes as little surprise. What has turned heads is the way she did it. In just one week, she released 34 versions of the same album.
