‘In Formula 1, the success goes to the teams that have the best teamwork and the best technology’: I found out how Atlassian is helping Williams F1 be more productive, efficient and collaborative than ever before

Atlassian Williams F1 at British Grand Prix 2026.

Formula 1 has always been a sport where fine margins can make all the difference, with success and failure sometimes coming down to hundredths of a second.

It’s no surprise then that many of the teams have looked to AI for assistance in getting that extra edge, whether it’s through designing new parts, determining race strategy, or simply getting staff to better communicate with each other.