A new trend in China has young women paying around 50 yuan ($7) for five-minute hugs from men called “man mums.” These short meetings happen through chat apps and take place in public places like subway stations and shopping malls. The service gives emotional comfort during stressful times. Women pick their hug partners based on things like kindness, patience, body type, and looks.
The term “man mum” first meant muscular men who go to the gym on Chinese social media. But now it means men who are both physically strong and gentle at the same time. These men give comforting hugs that are not sexual and help stressed people feel better. Most sessions cost between 20 to 50 yuan ($3 to $7) and last three to five minutes.
