Cadbury Dairy Milk has joined hands with The Hindu in its latest campaign Cadbury Iniya Kondattam, a delicious journey that celebrates the ‘Pride of Tamil Nadu’. It brings on board five icons from the State across the fields of sports, entertainment and cooking and honours them with Cadbury Dairy Milk infused desserts named after them, which will be available at large sweet and café chains across Chennai.
The 45-day-long campaign will commence with a five-episode YouTube mini-series, where celebrities recount their sweet memories about life and their milestones and journey to stardom in a fun and warm-hearted conversations. The guests — cricketer Dinesh Karthik, rapper, singer, and lyricist Arivu, actor Priya Bhavani Shankar, singer and television personality Sivaangi Krishna Kumar and celebrity chef Damu — are not just household names in Tamil Nadu but vibrant personalities who share a connection with the Tamil audience.
