Good morning.
One outcome of the pandemic, well documented by the folks at Edelman, is that trust in business rose higher than trust in government, NGOs, or the media. But there were always caveats to that finding. First of all, it was relative: while business may be more trusted than other institutions, trust–particularly in Western countries–remains low in all institutions. Second, trust was highest for “my employer,” but significantly lower for business in general. And third, the biggest caveat was the possibility that the finding was a pandemic aberration. Would it last once the peculiar circumstances of the pandemic had passed?
