For a platform as dominant as it is, living in the Windows ecosystem hasn't always been easy when it comes to getting the latest, hottest apps. As much as we loved Windows Phone, let's face it, it was hard at times.
Getting app developers to build for it and for Windows 8, then even the shared mobile/desktop/tablet platform of Windows 10 has been challenging. Microsoft has done a lot to make padding out its Store better and attract even holdouts like Amazon to start putting its apps on Windows.
