Winning eight gold medals at the 2008 Beijing Olympics brought Michael Phelps worldwide recognition, but the swimmer also wanted to use his success to make a difference beyond the pool. He put his $1 million sponsor bonus towards establishing the Michael Phelps Foundation, an initiative focused on encouraging swimming, water safety and healthy living among young people. According to Boys & Girls Clubs of America, one of the foundation’s early efforts was a nationwide tour promoting his “Dream, Plan, Reach” message. Over the following years, its programmes expanded to include mental health education, reaching children through partnerships with youth organisations.
Get breaking news anytime, anywhere. Download the TOI app now!